A few weeks ago, I shared that I had decided to invest in the LadyBossBlogger How to Make Money as an Influencer course. Well now that I’m most of the way through it and starting to see some big, exciting results, I thought I’d take the time to share what I’ve learned. And some of the results I’ve seen.
Like many people, I have (at times) found it difficult to grow on Instagram. Naturally, this leads to frustration with the platform (and with yourself), as well as irritation and just generally “not feeling like posting” because you’re not seeing the results you want. Trust me, I’ve been there. You put so much work into creating beautiful imagery and captivating, informative content and either:
1. no one notices, or…
2. they notice for a little while and then a bunch of people unfollow you for goodness knows what reason.
I think the two biggest things that I’ve taken away from Elaine Rau is the importance of consistency (in all things) and the difference between me as a person and my personal brand.
where I started last month
When I signed up for the course about 3-4 weeks ago, I felt like I was in a *pretty good* place. I had started to define my signature aesthetic (even if I hadn’t completely locked it down). I was posting more consistently. And I was growing more consistently too. But I I hadn’t yet figured out WHY. Why was I growing? Why did people follow me? Why did I grow in fits and starts? Why did I lose a bunch of followers for what seemed like no reason? And why, no matter how much time I spent on the platform, I couldn’t seem to get past a certain point.
It turned out to be very, very simple. I was too close to my personal brand. I couldn’t see the separation between me and my brand. And I hadn’t properly defined my aesthetic and my niche. Which meant that every now and then, if I got excited by something or saw something cool, I’d post about it. Or create a shot around it. Or edit in a particular style, whether it fitted my brand, my niche and my aesthetic or not. Big problem. And therein lay the reason that I seemed to see growth followed by decline.
People don’t like it when they’re expecting one thing and you give them another. You can’t build trust if people can’t trust you to deliver what they want.
where I am now
As of this morning, I finally welcomed my 5,000th follower with open arms (and a few small sobs.) This is thanks, in large part, to what I’ve learned in the LadyBossBlogger How to Make Money as an Influencer course. As you can see, my feed is more streamlined, my aesthetic is more consistent and I’ve stopped posting random crap that has nothing to do with my niche or my brand.
My stories are most consistent. I’ve defined my target audience. I’ve started producing video content. I’ve created an editorial calendar. I’ve made the most of my bio. I’ve started employing more persuasive copywriting techniques. I’ve started reaching out and pitching to brands that I’d LOVE to work with. And I’m in the middle of developing a rate card and media kit too.
why did the ladybossblogger course help me reach 5,000 followers?
Some of the biggest reasons for my success are key parts of the LadyBossBlogger How to Make Money as an Influencer course. Without giving too much away, these were the big game-changers in the course for me:
- why spending all my time on Instagram was a really dumb move (and where my time would be better spent)
- how to define my brand, my niche and my target audience, and why that’s important
- crafting a visually striking, consistent aesthetic so you know what to post – and just as importantly, what not to post
- why stunning images alone can’t create a large following
- how showing up consistently creates trust
- why people follow (and why they unfollow)
- the reason that most of my followers were way younger than me (and how to deal with or change that)
- and a biggie for me, why pretending to be perfect all the time just ends up making people hate you
Long story short, I’ve essentially learned that instagram is just the tip of the iceberg for me. And, quite counterintuitively, by spending less time on that platform, and more time on other, more productive things, I’ve managed to actually grow my following both on Instagram and in a number of other places too! Score.
On top of that, there’s a bunch of other incredible content about building an email list, producing video content, creating a media kit and actually making money from things other than brand partnerships.
I truly believe that the things I’ve learned as part of this course have allowed me to narrow down my niche, define my brand and my target audience, produce better content and show up more consistently. And as a result: finally crack 5,000 followers.
can it do the same for you?
Well, the only way to know is to give it a try. Especially if you can relate to any part of my story. Normally, the LadyBossBlogger courses range from $397.00 to $582.00 but with my discount code ROSEMARYSLADE, you will get 40% off.
I actually am about to use my own coupon code to purchase the How to Start a Money Making Blog course! (Yes, really.) I’ll check in again to let you know how I’m progressing with that too. And I’ll be sure to share my results and thoughts on the course. Meanwhile, I’m about to draw the winner of the Instagram competition, so make sure you head over there to see who won the free course.